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Big companies like Marriott and Toys R Us for years have spent millions of dollars on customer loyalty programs, offering frequent buyers points with each purchase that can be cashed in later for rewards.

Now small businesses can provide similar perks through services like Belly, FiveStars, and Perkville. These startups are harnessing newer technologies (think cloud computing, tablets, and smartphones) to enable small enterprises to deploy customer loyalty programs easily — without paying exorbitant upfront costs.

Through these services, small businesses pay a monthly subscription — anywhere from $29 per month to more than $100 per month — to offer a loyalty program. They can then customize it, such as designating how customers can earn points. For instance, not only can customers rack up points by making a purchase, they can also receive points by posting a message about the business on Facebook or Twitter. Customers can even be gifted bonus points on their birthday.

Ready to trade those old-fashioned punch cards for a modern points system? Here are five tips for developing your new loyalty program.

1. Structure your rewards carefully. Seek a balance between making your rewards attainable for customers and creating a program that’s worthwhile for your business (such as requiring customers to spend a certain amount of money or make a certain number of visits).

2. Be creative (but not too creative). Your rewards don’t necessarily have to come at a high cost to you, but they should be enticing enough to provide an incentive to customers. Tpumps in Northern California, where it’s known for its tea and tapioca drinks (pictured), offers a free beverage and a stuffed panda bear after customers reach 150 points. (Customers earn a point for each drink they purchase through FiveStars). The plush toy has become a mascot of sorts for the business — and a coveted item among its regulars.

3. Promote the program. Familiarize your employees with how the program works and train them to mention it to customers. Make sure to advertise it in your email newsletter and on your social media pages, too.

4. Make it fun. Some businesses make earning points a game. At Mr. Green Bubble, another tea and tapioca shop in Oakland, Calif., there’s a small whiteboard near the cash register that acts as a leaderboard for keeping track of the customers who’ve earned the most points. For customers who thrive on competition, this is a fun way to keep them engaged. “Everyone is competitive at heart,” says Web Sun, who has collected more than 300 points at Tpumps and aims to be the beverage shop’s “No. 1 fan.”

Similarly, dedicated customers love the challenge of frequenting a place so often that they become the place’s “mayor” on Foursquare. Foursquare also recently introduced a new feature that lets people brag that they have “checked in” to a particular spot several times in a row.

4. Keep the program fresh. Update your rewards and specials regularly to keep your customers active, advises Perkville CEO Sunil Saha. For example, for one month, you could offer double points for customers who refer their friends to your business. The next month, you could offer double points for customers who promote your business on Facebook or Twitter.

5. Consider partnering with other businesses. This will take some coordination, but one low-cost way to offer rewards is to partner with neighboring or complementary businesses. Your partners benefit because you help market and promote their offerings to your customers. You benefit because your customers are rewarded at little or no cost to you.

For instance, 02 Fitness, a small chain of fitness centers in North Carolina, teamed up with Massage Envy, Sun Tan City, and Custom Fit Meals. Customers at 02 Fitness can earn points by checking in at the gym and signing up for personal training sessions. Once they amass enough points, they can trade them in for a free spray tan or a free massage, among other rewards.

With the popularity of online purchases, you might expect online grocery shopping to follow suit. But shopping at an actual grocery store still wins out, according to a 2015 report by Nielsen.

Sixty-one percent of respondents said going to a supermarket is an enjoyable experience and 57 percent noted in-store grocery shopping as a great way to spend time with the family. These figures illustrate the long-standing value of brick-and-mortar grocers.

The value is evident, so it’s up to grocers to come up with effective promotions to attract shoppers. Here are a few strategies to try.

Smart Pricing

Don’t confuse smart pricing with lowered prices. The “everyday low pricing” (EDLP) strategy implemented by supercenters like Costco and Wal-Mart works for them because they can afford to lower the retail prices for the purpose of driving more customers to their stores. While it may seem like a solid idea for you to do the same, a study by Stanford University shows the strategy is cost-ineffective for grocery stores. By compromising on your price points, you lose more than you gain. Holding in-store promotions yielded $6.2 million more per year than EDLP did for bigger grocers.

Try these promotions instead:

Bundle pricingBundle products that can be associated together — for example, a loaf of bread bundled with cold cuts or sandwich spread. Combine products that shoppers will view as more valuable when purchased together instead of individually.

Loss leaderSlashing prices of in-demand products in the market, from cooking ingredients like mayonnaise to prepackaged food like a rotisserie chicken. Loss leaders are implemented to drive more new customers to your grocery and increase brand awareness.

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MarkdownMarkdowns are necessary if you want to remain competitive in the grocery industry. Drive old or slow-moving products out of your inventory. Consider developing a markdown and forecasting plan to take a more proactive approach to managing your inventory.

Point-of-Purchase Displays

Make an effort for a final sale at the point of purchase. When done correctly, you can get 53% of your customers to tap into their impulse-buying instincts and make extra sales. A classic example: the gum right next to the cash register. Here are a few other examples:

Speed bumpsPlace these along the checkout line to ensure maximum visibility from buyers. Speed bumps can also be placed at strategic locations in the grocery — like near the entrance or mid-aisle. Think of the $1 bin section when you first walk into Target.

Free samplesStalls located around the store offering shoppers a free taste of a product sold in your store is a great way for people to try foods without the risk. Costco — a great example of this — has a dozen or more demo stations throughout the store. Customers might not have gummy bears on their shopping list, but they might purchase a box once they try a sample.

Dump binsPlace containers along point-of-purchase areas. This way consumers can sift through the bins while they’re waiting in line. You’ve likely seen these at Wal-Mart — filled with boxes of movie candy or DVD markdowns.

Loyalty Programs

Establishing a loyalty program allows you to build a community of frequent shoppers.

In exchange for their loyalty, they can redeem points that can be turned into items or cash back. If you have yet to create a loyalty program for your grocery, know that 75% of consumers factor in such a program as part of their relationship with a brand, according to Bond, a brand loyalty research and marketing agency.

Here are a few tools to help supercharge your loyalty program and expedite growth:

MailChimpEmail marketing helps you gather buyer information and engage with current or prospective customers consistently. Among the many email platforms, MailChimp is free to use (until you hit more than 2,000 subscribers) so you can cultivate your list and engage customers through different campaigns.

Loyalty ProgramMany loyalty program apps for mobile devices let you create custom rewards and analyze buyer behavior. They’re generally easy to set up and doesn’t require any technical knowledge to use.

QuickBooks Point Of SaleAside from being the No. 1 iPad point-of-sale solution, QuickBooks Point Of Sale lets you manage customer loyalty points and gives you the freedom to set reward amounts and expiration dates all through a simple system.

Community Partnerships

Larger franchises are able to use celebrities to build their brand. Case in point: Who better for Sainsbury’s, a U.K. supermarket chain, to get than Jamie Oliver as an endorser? The partnership with the celebrity chef helped Sainsbury’s generate an additional £153 million in earnings.

Buyer

However, you don’t have to think this lofty. Be realistic and look to figures in your community. The local dairy or vegetable farmer can not only help supply you with items but they can also help you promote the nutritious and environment-friendly food selection in your store. Buying local has impact!

Event Sales

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Brands are no longer approaching the holiday season with the same gusto as they once did. Deloitte University Press reported holiday sales have decreased by a third from 1993 to 2009. Instead of targeting only the big holidays — like Thanksgiving and Christmas — consider launching sales during other timely events.

Take the Super Bowl for example, an annual event celebrated by people all across the country. Though many fans go to sports bars to watch the big game, a study conducted by Nielsen reveals nine out of 10 people prefer to watch the Super Bowl at home. Cater to this preference.

Sell your food and beverages at slightly discounted prices. Apply some of the different pricing strategies mentioned above. Bundle chips and salsa together to encourage people to purchase both.

The most popular product sold during events is beer. During the Fourth of July, 63.5 million units were sold; Memorial Day, 61 million units; and Labor Day, 60.2 million. Offering discounts on beer in the days before these events is in your best interest as a grocer.

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By observing consumer habits, you can formulate a promotions strategy that lowers the costs of grocery products in demand. Nox app player mac latest version. New customers will take notice and existing customers will be enticed to buy more.