Marketing Software Windows And Mac

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What is marketing software?

Our Favorite Mac Apps for Online Marketing. With the exception of a couple stubborn team members, our company is predominantly Mac-based. This is not because we are anti-PC or anything like that, but rather that we have found Macs to be easier to setup, manage and use across all job roles and skill levels. You Need a Budget combines easy software with Four Simple Rules to help you quickly gain control of your money, get out of debt, and save more money faster! Personal Budgeting Software for Windows, Mac, iOS and Android. So no matter where you stand, put your software preferences aside and enjoy this glance at the last decade of Mac vs. PC advertising. May 2006: Apple, 'Better' In Apple's very first 'Get a Mac' advertisement in 2006, Mac and PC speak cordially about what each of them is good at: PC at spreadsheets, Mac at 'life stuff' like music, pictures,. Dec 27, 2019  The Best Email Marketing Software for 2020. Although digital marketing takes now takes many forms, email marketing is an important aspect of any campaign. Download and install the best free apps for Marketing Tools on Windows, Mac, iOS, and Android from CNET, your trusted source for the top software picks.

Marketing software refers to tools that help businesses successfully execute campaigns, tap into their target markets and convert leads into sales. Companies, regardless of size, can benefit from marketing tools, allowing them to maximize their resources and get rid of repetitive tasks. They are also very useful in expanding businesses’ reach and allow companies to focus on more pressing matters.

The success of every business relies heavily on a company’s ability to attract and retain customers. Doing so, however, requires utilizing a cluster of processes such as data gathering, campaign management, lead nurturing, and market analysis among others. This is where marketing software comes in.

So, what is marketing software? The definition of marketing software refers to a compendium of systems designed to optimize the way businesses tap into their target market, execute campaigns, and convert leads into ROI. Ideal for companies of all sizes, this technology is useful for eliminating mundane tasks and maximizing your resources. While the cost of marketing software may be steep, it’s a worthwhile investment for those who want to expand their reach and concentrate more on other aspects of their business. Not only does this type of software reduce the amount of time and effort you spend on manual marketing techniques; it can also help you yield more profit as your business grows.

Beyond defining the software category, we’ll expound on the other aspects of marketing software, specifically:

Over the years, many surveys and studies have been conducted to monitor the efficacy of marketing software utilization. Among these a report noted that 54% of companies experienced an improvement in their campaigns through marketing software, while 37% attributed the increase in their sales to this technology. Likewise, a VB Insight study showed that 80% of marketing automation users saw an increase in leads upon implementing a software and 77% observed a growing number of conversions.

The questions to ask yourself now are “what is marketing software supposed to do for my business?” followed by “how will I know if it suits my company’s operations?” There are many of them available—from applications that let you manage different facets of your business operations with just a few clicks to specialized systems that target specific aspects of marketing. So, if you want to automate some of your processes, rest assured that there are options for your company.

Why Use Marketing Software?

Why use marketing software, you might ask. Whether you are looking for ways to better manage your marketing campaign, make the most out of your resources, or improve your lead nurturing process, having a good marketing software is a great way to improve your operations. Here are some of the advantages of marketing software:

  1. Reduces Tedious Tasks. If we focus on the definition of marketing software, we should be able to conclude that it is meant to eliminate repetitive duties that take up a huge fraction of your daily routine. Tasks such as compiling your clients’ information, sending emails to your leads, and scheduling the posting of content can be time-consuming and while they are important, they leave you with little time to focus on tasks that demand your immediate, undivided attention. By utilizing content marketing systems, resource optimization programs, and other marketing software; you can eliminate the hassle of juggling everything manually, allowing you to delegate more important responsibilities to your staff.
  2. Streamlines Marketing Efforts. Marketing campaigns require the simultaneous use of multiple channels to communicate with your target audience. Marketing software solutions are designed to help you coordinate various programs in a single, easy-to-manage platform. This means you no longer have to jump from system to system to execute your campaign seamlessly. Most of these applications also offer a full suite of tools that let you manage content, nurture leads, and measure your campaign efforts accurately, promptly, and efficiently.
  3. Improves Accountability. When it comes to monitoring or analyzing lead conversions and marketing campaigns, accountability plays an important role. With the use of marketing software, you can eliminate the risk of human error and make sure you get all the statistics you need at a glance.
  4. Makes Customer Management Easier. Developing relationships with potential clients at each phase of the sales process is crucial to helping your business thrive. However, this is not as simple as convincing prospects to purchase products or keeping them posted on your offers. Attracting and retaining clientele are extensive processes wherein you must pinpoint the people who will most likely need your services, listen to their concerns, and respond to them on time every time they contact you. By using a CRM software or lead nurturing system, you can effortlessly schedule email campaigns, reply to leads promptly, build a better online presence, and keep tabs on current customers.
  5. Document Progress Faster. Tracking your leads, resources, content, and campaign success rates may sound easy at first, but it won’t be as simple when you are dealing with multiple campaigns, handling hundreds of customers, and creating an extensive amount of content all at the same time. Using marketing systems, your company can become more agile in its varied campaign initiatives. You can quickly create accurate progress reports that help you assess the effectiveness of your strategies and determine how to improve them in the future.

A quick look at your campaign key metrics in HubSpot Marketing dashboard.

Common Features

The purpose of marketing software is to make the jobs of marketers simpler and faster. Over the years, marketing software systems have evolved to stay up-to-date with modern business and communication trends. They are comprised of extensive features that you can use and modify to suit the needs of your business. Still wondering–how does marketing software work? Read on to learn more about its features.

  1. Real-Time Alerts. Quick response time is an important factor when it comes to closing deals. With real-time alerts offered by marketing software, you and your sales reps can engage leads more quickly and provide prompt assistance to your existing clientele. Some applications may even offer trigger response features to help you identify and act on your customers’ key life events and transaction patterns.
  2. Lead Management. Marketing software can increase sales efficiency and optimize marketing campaigns through the management of leads. With this feature, you should be able to closely monitor and nurture more potential buyers with less difficulty. Lead management applications can also provide you with the necessary information to make personalizing sales outreach a breeze. Additionally, these programs have tools to let you track sales activity and find pipeline trends with just a few clicks.
  3. Campaign Management. Creating comprehensive marketing schemes need not be complicated. With countless campaign management systems available, you can get easy access to plenty of integrations and tools to help you organize, track, and analyze the progress of your marketing efforts.
  4. Social Media Automation. In the modern age, using social media websites has proven essential when it comes to understanding and interacting with your target market, but studying when and what to post can be demanding. If you wish to simplify this process, social media automation might be the solution for you. Aside from helping you navigate through networks, this feature can inform you about the best time to post, allow you to queue the publishing of your content, and alert you when your brand is mentioned online.
  5. Email Marketing. Fast and cost-effective, emailing is one of the best ways to increase brand awareness and stay in touch with customers. However, increasing its efficiency and measurability can be a handful, especially when you have plenty of leads and customers to take care of. By implementing an email marketing software, you can take out the hassle of having to manually sort and send emails and concentrate more on producing targeted messages that pique the interest of your clientele. Numerous programs also have tools to categorize your leads according to demographics and interests, so that you can prioritize certain groups in your email marketing campaign with relative ease.
  6. Analytics. Making critical business decisions is a vital step towards improvement, but it must be backed by facts. A marketing software helps in facilitating data-driven decision-making process for your company through analytics solutions. Designed to help you monitor your campaigns and measure your ROI, this feature will collect data for you and present it in a comprehensible manner, so you can take well-informed measures in adjusting your campaigns.

Marketo generates visual data, a quick way to get insight on your data.

Popular Marketing Software

There is a plethora of programs available on the market that you can utilize for your business. Some examples of marketing software are:

Focusing heavily on content marketing initiatives, HubSpot Marketing is a great option for companies that wish to increase their website traffic and improve their online presence. Their system provides a wide variety of search engine optimization options, social media suggestions, and dynamic email marketing solutions. This marketing software also has features for Salesforce integration, lead nurturing, and event-based segmentation. Offering affordable software packages, HubSpot can be accessed on Windows and Mac as well as mobile devices, so you can check on your marketing initiatives wherever you may be. If you want to know more about the features you can easily sign up for a HubSpot Marketing free trial.

Leading email marketing software, SharpSpring aims to help small businesses and mid-sized companies interact with their customers in the most effective way possible. The platform is equipped with a plethora of tools for lead management, campaign tracking, behavior-based email automation, as well as analytics. In case you are looking for specific functions that are not yet part of the core features of this platform, SharpSpring also has open API capabilities. This way, you can integrate it with your existing business tools as well as other third-party applications. You can check the solution closely when you sign up for a SharpSpring free demo.


A leading marketing automation platform, Marketo specializes in providing solutions for lead management, email marketing, customer base marketing, mobile marketing, and consumer marketing. Their software offers a simple interface with easy-to-use tools to streamline a wide range of marketing-related tasks. It also allows real-time personalization and flexible automation.


A favorite option among small businesses, Infusionsoft offers a powerful marketing system that can be combined with a wide variety of applications. It is a centralized platform designed to make your campaigns organized and simple. Plus, it offers payment processing, lead scoring, and sales reporting tools to help you reduce staffing costs, grow sales, and save time.


PushEngage is a push notifications platform for both web and mobile, created to help sales and marketing teams segment and send web push messages automatically. The software enables sales teams and marketers to group or segment their target audience based on custom criteria such as their landing page URLs, browsed URL history, and location among others. PushEngage then helps users create personalized notifications according to the segmentation results, leading to higher click rates and lowering the number of subscription cancellations.

Infinite MLM

Infinite MLM is an online Network Marketing platform that multi-level marketing agencies with a number of high-end capabilities and features such as e-pin, e-wallet, e-commerce integration, and open cart integration to mention a few. It offers a variety of MLM compensation plans, including Binary, Matrix, Unilevel, Board, Generation, Party, Gift, and Monoline among others.

Issues on Marketing Software

Plenty of companies that have been around a long time often have trouble adapting new technologies. They often ask “what is marketing software?” or “what does marketing software do?” but don’t invest enough time to learn enough about it. This is why we compiled the basic information they’ll need before selecting the best software for their business

While marketing software is unquestionably useful in optimizing business operations, it is not completely free from drawbacks. So, if you’re planning on purchasing one for your company, be sure to look out for the following issues:

  1. Security Issues. By using a marketing software, confidential information from your database is readily accessible to anyone in your company at any given time. This holds true especially for cloud-hosted applications. To prevent data breaches, you may need to implement security measures that prevent unauthorized personnel from being able to connect to your marketing system.
  2. Difficulties in process integration. Marketing system solutions are created to cut down the humdrum duties that come with every campaign. However, that doesn’t mean that it can automate your tasks from the get-go. No matter how user-friendly this software may be, it still relies on the input of the operator. Meaning, a certain amount of training is needed to be able to integrate this program into your system. If you want to ensure the success of its implementation, you must proactively learn what the software can do and be patient as you adjust to it.
  3. Underutilization of staff. Most marketing software can fully automate the various tasks involved in your campaigns. Because of this, overdependence on the program may occur, leading to employee underutilization. If qualified, trained employees are not being used to their full potential, it will have been a waste of your company’s resources. Make sure you wield your workforce wisely by giving them more responsibilities that hone their skills and challenge their creativity.

Video is a powerful marketing tool.

85 percent of internet users watch video content at least once a month. And people want more.

In fact, 54 percent of folks think brands should be putting more video content out there.

Putting out video content isn’t always easy. Maybe you’re running low on ideas. Or maybe you’re camera shy. Or you don’t have the necessary equipment — not to mention the budget to acquire it.

Luckily, there are some handy free tools you can use.

Yep, you can make animated videos for free (minus your time investment, of course).

Check out some of the best free animation software for beginners and experts, and everyone in between.

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Platforms: web browser-based

Free dvd catalog software mac download. DVDStylerSize: 29MBSystem Supported: Mac OS X 10.10 Yosemite or above, Windows.Rating:Main Features:. Some basic video editing operations such as trimming and cropping are also available.DVDStyler is an open-source DVD creator for Mac. Make DVD from video, create a photo slideshow. Import image file for background option. The ready DVD menu for you to choose.

Animaker is a free animation software for beginners, with easy drag-and-drop functionality and an intuitive interface to match. There are six core types of videos you can make with Animaker:

  1. 2D
  2. Infographics
  3. Handcraft
  4. Whiteboard
  5. 2.5D
  6. Typography

Including full HD support, both horizontal and vertical video layouts, and pre-made graphics to choose from, you can create fun, animated videos in no time.

Audio features include text-to-speech, the option to add background music and sound effects, and voiceover. You can choose from Animaker’s library of sounds or upload your own tunes.

If you want to pay for the pro version, you can also get advanced features: in-app camera, multimove, curves, transition effects, and enter/exit effects. It’s like all those PowerPoint animations except cool and not so cheesy.


Platforms: Windows, Mac, Linux

Mac Software Store

Use Blender if you’re looking for the best video animation software for pro editors and creators. The free open-source 3D animation tool supports the “modeling, rigging, animation, simulation, rendering, compositing and motion tracking, video editing, and 2D animation pipeline.” The platform is a public project, and creatives from all over the world contribute to its ongoing maintenance.

Let’s talk features.

  • Rendering: Cycles is Blender’s ray-trace based production render engine, FreeStyle is an edge- and line-based non-photorealistic (NPR) rendering engine, and real-time feedback speeds up the editing process.
  • Modeling: Blender’s modeling tools include sculpting, retopology, modeling, curves, and more to help with editing models.
  • Sculpting: Digital sculpting tools flexible for each stage of the digital production pipeline.
  • Animation and rigging: These tools include a character animation pose editor, Non Linear Animation (NLA) for independent movements, IK forward/inverse kinematics for fast poses, and sound synchronization.
  • Grease pencil: Draw directly in 3D and combine 2D/3D art.
  • VFX: From camera and object motion tracking to masking and compositing, there are lots of fixes you can make in post-prod.
  • Simulation: Create simulations for fog, smoke, rain, fire, liquid, and more.
  • Pipeline:Choose from a long list of import/export options.
  • Video editing: A built-in video editor allows for basic actions like video cuts and splicing and more complex tasks like video masking or color grading.

Yeah, that’s a lot. Blender is a comprehensive tool. And it’s all free.

Editor’s note:We also review Blender, along with 21 other video-editing tools, in this review.


Platforms: Windows, Linux

K-3D is a free 3D animation software specializing in polygonal modeling, an approach to digital graphics that represents and approximates object surfaces using polygons. Designed for artists, the software combines plugins with a visualization pipeline architecture — it adapts to the look and feel of the tools you integrate it with.

Get started with their Wiki tutorials, showing you how to master features like texturing, shadows, and symmetric modeling.

One of its best features? Easy undo/redo functionality, so you can quickly fix a mistake. Most programs only offer the option to undo an action.

With both procedural and parametric workflows, you can make adjustments and see the change immediately. A node-based visualization pipeline means editors can create connections and combinations for different elements within the video. You can work on one side of a model and mirror the other side to see what it looks like welded together.

K-3D is an advanced tool for true creatives.


Platforms: Windows, Mac, and Linux

OpenToonz is one of the top free animation software for 2D videos. The open-source software is free for both commercial and non-commercial use, so you can use it to create marketing videos for your brand.

It’s also packed with features, such as:

  • Digital drawing tools: vector and bitmap drawing tools
  • Indexed color palettes: quick paint and color changing
  • Effects and compositing: animated special effects and composite scenes — choose from blurs, lighting, keys, masks, warps, and more than 100 other effects
  • Scripting: automations via ECMA-compatible scripting engine
  • Motion tracking: combine your animation with video footage
  • Scan and cleanup: create vectors from paper drawings
  • Frame-by-frame animation: with configurable onionskin
  • Motion tweening: link objects or use motion paths to execute complex movements
  • Bones character animation: with IK support and mesh deformations
  • Particle systems: for rain, dust, and similar effects

You can make some pretty advanced animations with this tool.


If you run into issues using the free animation software, you can always turn to the user community or developer forum.

Pencil2D Animation

Platforms: Windows, Mac, and Linux

Pencil2D is a simple animation software you can use to create hand-drawn 2D videos. The open-source software is free for both personal and commercial use, so you can use it just for fun or to create videos to promote your products.

The interface is simple and easy to use. That, along with tons of tutorials on the website and forums you can join, makes it a great option to start with.

Other features:

  • Image and audio import
  • Switch between raster and vector workflows so you can sketch, ink, and paint
  • Adjust frame rate
  • Add distortion and lighting effects
  • Onion skinning
  • Toolbar customizations
  • Pressure sensitivity
  • Multiple export formats

Plastic Animation Paper

Platforms: Windows, Mac, and Linux

Plastic Animation Paper (PAP) is a free animation software for PC, Mac, and Linux. Though its interface is outdated, the software is completely free to download and use. Beggars can’t be choosers, right?

With PAP, you can create hand-drawn 2D animations, while seeing your edits in real time. The editing experience itself can be clunky, but it’s easy for beginners to learn and become familiar with. It’s a sufficient tool for basic animated videos.

Feature highlights include basic drawing tools, zoom, rotation, cutouts, layers, and more.

Soon, PAP’s creator will release a new, more advanced program for $79, Animation Paper.

Best suited for skilled animators, Animation Paper will help animators create 2D graphics from hand-drawn illustrations, along with a long list of features:

  • Small and large format frames
  • Real-time, smooth rotation and zoom, along with multiple options for flipping
  • Advanced and customizable onion skinning
  • Layers and lasso
  • High-quality lines and stabilization
  • Coloring and paint
  • Real-time full frame reference on a second monitor for quick editing

When you’re done creating your animated video, export options include .mp4, .mov, and .png or .svg frame stacks.


Platforms: web browser-based

The next video animation software that’s free is Powtoon, meant for dynamic video presentations. While there are paid options with advanced features, Powtoon also has a stripped-down free tool for videos up to three minutes long.

In addition to what’s listed above, Powtoon’s free software also has:

  • Custom styles
  • Change aspect ratios and sizes
  • YouTube, Facebook, Wistia, Vimeo, PowerPoint, and PDF export
  • Full video, animation, GIF, and image file implementation

It’s a great tool for beginners, with several professional-looking templates to choose from, including animated explainer and infographic-style videos, as well as templates built specifically for product promotion. You can also start from scratch or import a theme from PowerPoint.



Platforms: Windows, Mac, and Linux

Windows For Mac

Stykz is one of the easiest animation software to use. With it, you can make basic 2D stick figure animated videos, like this one:

And this one:

Pretty basic, but totally free.

Stykz is frame-based, meaning you work on one individual frame at a time. It uses onionskins so you can see the previous frame and how to two flow together.

All edits are done within the “Stage” — in other words, you make your edits and view your changes within the same window. No toggling between views needed.

Edit one or multiple stick objects, fill shapes, and import your own stick figures. Everything will auto-save as you go, so you don’t need to worry about losing all your hard work.

Synfig Studio

Platforms: Windows, Mac, and Linux

The next free video animation online is Synfig Studio, an open-source platform for creating 2D animated videos. With it, you use vector graphics to create timeline-based animations.

Like OpenToonz, it offers a bone system for animation controls so you can create natural movements. Create cutout animation using bitmap images or control your vector artwork, and use the additional Skeleton Distortion layer for complex deformations to bitmap artwork.

Advanced features include linking parameters for layers, allowing you to build character puppets and other advanced dynamic structures. It’s certainly not made for beginners, so turn to an easier option to get started before upgrading to Synfig’s advanced feature set. There are plenty of video tutorials to help you get used to the program.

Best toolbar apps for mac. Here’s an example of a fun animated short created with Synfig Studio:

Toontastic 3D

Platforms: Android, iOS

Google’s own free animation software for Android, Toontastic 3D is meant for kids, but brands can also use it to make animated 3D videos. Ideal for storytelling, you get started with Toontastic by creating your own characters, either from scratch or based off an uploaded photo. Then it’s time to insert your characters into a story.

Toontastic is meant to encourage budding storytellers to get create with their narratives, and brands can do the same. Plan your storyline, animate, add narration and music, and then export it to share it with the world.

Your storyline is based on Toontastic templates, each with a different number of scenes. Toontastic also has premade scenes to choose from, so the only “drawing” you need to do is when it comes to the characters.


If it sounds like a lot of steps, Google says you can create a one-minute video with up to six scenes in just a minute — though that doesn’t include the time it takes to create your characters upfront. It also works offline so you can create videos on your daily commute or when the WiFi’s out.

If you’re looking for more control and creative flexibility, Toontastic isn’t the best option. It’s best-suited for those who are very new to the world of animated videos. Soon you’ll graduate to one of the others on this list!

Mac Software List

Honorable Mentions

Free Mac Software

  1. DigiCel FlipBook (note that the free version includes watermark)


The best free animation software really depends on your skill level, your hardware, and the types of videos you want to make. In sum:

  1. Animaker: simple, browser-based animation software for beginners, with paid upgrades available
  2. Blender: advanced open-source 3D animation software for people with video experience
  3. K-3D: 3D animation software with polygonal modeling
  4. OpenToonz: 2D animation software with a long list of features for proficient or expert video folks
  5. Pencil2D: hand-drawn, 2D animated videos with a simple interface that’s beginner-friendly but loaded with features
  6. Plastic Animation Paper: helpful for incorporating hand-drawn characters into 2D animated videos
  7. Powtoon: great for creating simple, three-minute explainer or infographic videos in presentation-style format
  8. Stykz: beginner-friendly, stick-figured based 2D animation software
  9. Synfig Studio: robust software for creating vector-based animated videos with advanced character control
  10. Toontastic 3D: for people who are very new to creating animated videos; meant for kids but can create simple, storytelling- and character-based videos for brands as well

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Alexandra is a B2B copywriter and content strategist whose work has earned awards from the Content Marketing Institute and Custom Content Council. She writes about retail, ecommerce and business for brands like Shopify, Wave, and Vend POS.